Posts: Music / The Arcade Fire's New Music Video is About You.

i dunno conceptually, its like hey neato.
but if that band had any street cred, its gone now.

I've heard a few comments about how it seems to be nothing but a bunch of pop-up ads for google, and that the tech seems to contradict the song's message.

I tend to disagree though. Firstly, I'm not sure how much input the band actually had into this project, but regardless, I think the guy behind it wanted to create something that would connect with each viewer as an individual, and google maps just happened to be a really convenient way to do it.

Also, even if it isn't the first project to do this sort of thing, I really like the splitting up of the video into different browser windows. To me it really seems to bring an otherwise regular music video to life in a unique way. Sort of as if I were watching a music video on TV that continued even when I changed the channel.