Another article about irrational human behavior. This one instead covers how we behave when we have two options which are similar to one another versus when we have two options which have little in common. We have an easy time with the former, while we have a difficult time with the latter. It turns out that if you have the latter case with two dissimilar items and you introduce a third item which is like the first item but worse, people jump toward the first item even when they wouldn't have chosen it over the second item prior to the introduction of the third item, simply because it turns the decision into one that we process easier.

Tags: human behavior, irrational decisions,

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